By Ian Neubauer
Foster’s Group has consolidated its relationship with Australia’s blooming fashion industry this week as primary sponsor of the inaugural Rosemount Sydney Fashion Festival (RSFF).
Foster’s communication manager, Tammy Richardson, said the naming rights campaign was helping Rosemount reclaim its position as Australia’s leading wine label.
“It is definitely bearing fruit. The events are about delivering the best of Australian fashion for the consumer and Rosemount has mirrored that over the last 30 years,” she said. “Rosemount is about innovation and design and matching consumer trends.”
The naming rights campaign includes the RSFF bar — a licensed venue located adjacent to the tent on Martin Place where more than 80 Australian fashion labels will be showcased through to Saturday (August 13).
A number of bars and clubs around the city have also joined forces with Foster’s to present a fringe schedule of after-parties, including Bungalow 8, Crystal Bar, The Establishment, The Gazebo, The Loft, Trademark and Verandah Bar.