By Andrew Starke
Russian Standard Vodka has announced a special label will feature on its bottles in Australia, certifying the Russian provenance of the bottle’s contents as well as its adherence to traditional vodka production methods.
Local distributor Beam Global said the official Certificate of Origin stamp had been introduced to help consumers ‘distinguish genuine Russian vodka from the many pretenders of Russia’s national drink’.
Awarded by the Federal Service for Intellectual Property, Patents and Trademarks, the certificate is the result ofl analysis of Russian Standard’s production process.
“We are proud to display our Certificate of Origin as a guarantee of Russian Standard’s quality and provenance,” said founder and president of Russian Standard Vodka Roustam Tariko.
“In today’s world, consumers value authenticity and origin highly in their choice of brands. Just as superb French and Italian products are awarded Appellation d’origine contrôlée and Denominazione di Origine Controllata, or a Cuban cigar holds the coveted Habanos D.O.P., Russia, the homeland of vodka, also must guarantee its national drink.
“Our Certification of Origin will help vodka lovers distinguish Russian Standard from the many vodka brands that pretend to be Russian, but are not.”
Exported to more than 75 countries, Russian Standard is consistently ranked among the world’s fastest growing spirits brands.
“Australian consumers demand quality and value for their money when making purchase choices,” said senior brand and business manager, Beam Global Australia, Andrew Skehan.
“As we continue to grow the brand in Australia, the Certificate of Origin stamp will provide an assurance to consumers that by choosing Russian Standard they are choosing a truly authentic and premium Russian vodka.”
The Certificate of Origin is being applied to current production at the company’s state-of-the-art distillery in St. Petersburg.
Bottles bearing the stamp have already started to roll out on Australian shelves.