Saintly Hard Seltzer has launched a new range of cocktail-inspired seltzers that have been created to quench a thirst, but without the calories.

The four all natural cocktail creations contain zero sugar, zero carbs, just 76 calories per serve and come in at five per cent alcohol by volume.

Saintly’s Founder Kieron Barton said: “With the growing demand for both cocktails & Saintly Hard Seltzer, we were inspired to combine the two by launching a premium five per cent abv cocktail range featuring some of the hottest trending cocktails in the world with a Saintly Hard Seltzer twist. 

“The result is an alchemic miracle with incredibly refreshing drinks low in calories, gluten-free, zero carbs & sugar that do not compromise taste.

“With this launch, Saintly demonstrates its versatility to provide consumers with on-trend drinks they will love and our retail partners with quality innovation that will drive volume and value.”

The four cocktail inspired flavours include:

  • The Faithful Ginger Mule, a spin on Saintly’s favourite cocktail, the Moscow Mule. This seltzer is zesty with a spicy kick.
  • Glory Be Grapefruit Margarita, glory be to the gods of Margaritas, Saintly’s take on this timeless classic is blessed with grapefruit and lime.
  • Almighty Mojito, inspired by Saintly’s love of Mojitos, this seltzer brings you fresh citrus in abundance with a hint of mint.
  • Paradise Passionfruit Martini, a tantalising spin on a ‘Pornstar Martini’, with passion fruit, lime and a touch of vanilla.

The range comes in a 12-pack of blue matte cans, with silver details and different colour pops to identify the different flavours. Saintly will also be running a social media campaign enabling customers to vote for their favourite flavour.

The launch will be supported by a national advertising campaign across social and trade media and a number of podcasts. The range is available now in 12-packs with a $54.99 RRP.

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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