Sauvignon Blanc continues win consumers palates, with the most recent Aztec data showing it remains the highest value & volume varietal in the market.

With Premium Sauvignon Blanc >$13 growing at twice the rate of the wine category it makes sense to stock and promote the best performing brands in this segment over the peak summer selling period.

Wither Hills is the perfect choice – not only is it showing fantastic growth in consumer appeal (+88% value growth vs last year), the brand will also continue to invest behind its ‘For Times When Time Doesn’t Matter’ campaign this summer. Spending over $1 million across TV, outdoor advertising, online, Facebook and in trade promotions.

The advertising continues to focus on occasions such as a Long, Long Weekend and a Not So Quick Pop-in

that are perfect times to enjoy a Wither Hills wine – whether it be Sauvignon Blanc, Pinot Gris, Chardonnay or Pinot Noir.

Contact FINE WINE PARTNERS to find out more about the Wither Hills Christmas Programme .

Phone 1300 668 712


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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