By Sacha Delfosse

Schweppes has launched The Cocktail Revolution, a major brand campaign that encourages consumers to have fun with cocktails at home by experimenting with whatever ingredients and equipment they have lying around. 

The campaign is spread a cross a range of media activations but is centred on a multi-platform Cocktail Revolution website, which contains recipe suggestions, quirky videos and articles, as well as a search function to help people find cocktail recipes for whatever ingredients they have at home. [continues below]

The Knapsack Bartender, Jordan Redaelli

Schweppes has also partnered up with Vice to create a four-part video series called The Knapsack Bartender that follows Jordan Redaelli’s travels around the world in pursuit of unusual alcoholic beverages and home brews to integrate into a Schweppes cocktail.

"Schweppes is leading the revolution to change the way consumers think about cocktails and make them more commonplace in the everyday," Schweppes senior brand manager, Ben Goss, said.

"The Schweppes Cocktail Revolution aims to empower consumers with the knowledge and inspiration to engage in cocktail making and take away the intimidation commonly associated with mixed drinks." 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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