By Annette Shailer
Schweppes Australia and the Hansen Beverage Company have signed an agreement that will see the Monster Energy brand of energy drinks launched in Australia from July 1.
Hansen is a subsidiary of Californian based company Hansen Natural Corporation, whose primary brand Monster Energy has annual sales in excess of US$1 billion and is now the leading energy drink in the US both in units and volume.
Schweppes Australia managing director David Beguely said the company was excited about the opportunity the partnership brings.
“Our recent launch of Spring Valley Smart Energy is performing ahead of expectations and we are incredibly excited to add the world famous Monster Energy brand to our extensive portfolio of leading brands,” he said.
As Australia’s second-largest beverage company Schweppes has an impressive portfolio of brands, including Schweppes, Solo, Cottee’s and Spring Valley.