Victoria’s Scotchmans Hill will be the exclusive wine and sparkling partner for the 41st Sydney Gay and Lesbian Mardi Gras festival, which runs from February 15 to March 3.
The winery will be serving a range of Swan Bay wines at venues throughout the festival and will also launch its first Prosecco, the new Swan Bay Prosecco.
Scotchmans Hill CEO, Peter Yeoman, said: “We’re extremely proud to be partnering with Mardi Gras. Our brand stands for celebration and integrity, which is what Mardi Gras is all about.
“The Swan Bay range was created to reflect the Colours of the Bellarine, a perfect fit with the rainbow symbol iconised by Mardi Gras and the LGBTQI community.”
Sydney Gay and Lesbian Mardi Gras CEO, Terese Casu, added: “Scotchmans Hill Winery is an exciting addition to our line-up of partners and supporters for this year’s Mardi Gras Festival – we’re proud to be profiling exceptional Australian wines to our international audience.
“Their effervescent Swan Bay range is sure to be a hit with our thousands of festival fans and we look forward to welcoming them to the Mardi Gras family in 2019.”
To celebrate the partnership, Scotchmans Hill opted to shoot a light-hearted video, joining forces with local production company Moo Motion and Triple M disk jockeys Tom Bainbridge and Olly Morris.
“The video was created to celebrate the joy of the partnership and reflect the excitement of Mardi Gras itself,” said Yeoman. Shot in the greater Geelong area, the video captures the mounting excitement of Scotchmans Hill going to Mardi Gras, including Tom and Olly popping bottles of sparkling from a luxurious chaise atop a bus.
You can see the video here: