By Sacha Delfosse

666 Pure Tasmanian Vodka's brand ambassador, Sebastian Reaburn, has announced that after three years working for the company he will be leaving to pursue new opportunities.

During his time as 666 Pure Tasmanian Vodka's brand ambassador, Reaburn oversaw the launch of the brand's Autumn Butter variant, as well as helping raise funds for the endangered Tasmanian Devils through a range of engaging competitions and activations.

"Over the last few years, I've helped take a local spirit from Tasmania to a globally recognised Australian premium vodka. It has been an exciting adventure," said Reaburn.

"I've shot guns, patted devils, driven the 666 Ute, created 666 Autumn Butter Vodka and shown Australia that we can make world class spirits. I'm sad to be leaving, but we have achieved more than we ever hoped over the last few years, and the time is right for the next adventure."

666 Pure Tasmanian Vodka CEO Dean Lucas praised Reaburn's hard work, especially in firmly establishing and growing the brand within the on-premise through engaging with local bartenders.

"666 Pure Tasmanian Vodka has been from day one, an industry spirit. We have been successful because so many local bartenders have embraced local spirits, and Sebastian has been a huge part of that culture," said Lucas.

"We have done some amazing industry activities, from having Sacha Petraske, Sam Ross and Mickey McIlroy from Milk & Honey NYC deliver training sessions in Melbourne and Sydney, to our Cocktails for the Devil competition."

"We have been discussing this for a while, and while we are very sad to see him move on, our collaboration with Local Craft Spirits, West Winds Gin and Tromba Tequila, has helped to give us the local resources to let Seb start his next project. We will stay in touch, and there's a good chance there will be another 666 product or two in the future that Seb will work with us on."

Although Reaburn will no longer be working for the company he is currently finishing work on the latest 666 Pure Tasmanian Vodka flavour, which will be launched soon. He also plans to spend the next few months working on some new projects and will also be available to do consultancy work.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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