Australian Whisky Holdings (AWH) has announced that Barossa wine producer, Seppeltsfield Estate has, under a convertible note, converted loans to equity to form a strategic investment in AWH.

The Chairman of Seppeltsfield, Randolph Bowen, and its Managing Director, Warren Randall, said they have a “great interest” in AWH and the overall development of the Australian whisky industry.

Warren Randall said: “Australian Whisky Holdings has a great product range across their brands and we are delighted to have a strategic investment in the Company.

“We look forward to exploring the working relationship between the two companies and assisting in expanding AWH’s international distribution channels.”

AWH CEO Chris Malcom added: “Seppeltsfield’s strategic investment into Australian Whisky not only signifies the strength of the AWH business, but importantly also provides working synergies between the two companies.

“We greatly appreciate the support and look forward working with Seppeltsfield to pursue new opportunities.”

In a statement to the ASX about the investment, AWH said that Seppeltsfield has contract in place for the distribution of its products into China, which provides opportunities for AWH’s plans to expand into this lucrative market. Both companies will be exploring these opportunities and the companies can further cooperative over the use of Seppeltsfield’s Sherry and Port barrels, which can be used in the production and ageing of single malt whisky.



Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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