Leading online reservations platform TheFork and guest experience and retention platform SevenRoms have joined forces in a strategic partnership that spans Australia, the UK and othe European countries.

The two platforms will offer a combination of services aimed at helping venues increase online reservations while seamlessly managing their front of house and guest experiences.

The partnership will see TheFork’s partner venues to gain access to SevenRooms’ data-driven venue management and marketing automation platform, offering expanded functionality on top of TheFork’s online reservation and yield management technologies for restaurants.

SevenRooms customers will be able to tap into TheFork’s consumer reservation network of millions of diners, helping them to fill their seats and acquire new customers.

“As Australia’s number one diner discovery and acquisition channel, we’re proud to sign this partnership with SevenRooms. We believe this collaboration will bring a unique value proposition to Australian restaurants by broadening our software offering,” said Gary Burrows, Manager Director, TheFork Australia.

“It allows us to cater to the needs of all hospitality venues, from the most basic needs of a small restaurant, through to the complex requirements of chef-hatted restaurants, large pub and hotel groups, and enterprise clients including Solotel, Seagrass Boutique Hospitality Group, Milky Lane, Shangri-La Sydney and Bentley Group.

“We’ve developed this partnership to have a real impact on technology and innovation, and we’ll be focused on evolving our products to suit industry needs. As a provider of data and insight into consumer behaviour, we now have the added benefit of a combined global network and continuous restaurant partner feedback, something that wasn’t possible with our previous partner in Australia.”

With the hospitality industry undergoing a digital transformation due to COVID-19, both companies have focused on providing solutions that support the digitalisation of restaurants, help them navigate closures and uncertainty, and ultimately, address the needs and demands of a changed consumer.

Joel Montaniel, CEO & Founder of SevenRooms said: “SevenRooms has always strived to become the most open and connected front-of-house technology available for hospitality operators. Our partnership with TheFork, the largest global diners network in the world, will help us continue to do just that.

“Through this partnership we are helping restaurant operators meet consumers wherever they are, delivering on our promise to always put restaurants at the forefront by helping them connect directly with diners through the booking channels they care about most.

“As SevenRooms’ international growth has increased exponentially, this deal is incredibly attractive to our restaurant customers looking to fill more seats through access to booking channels with large networks like TheFork and TripAdvisor. We look forward to our continued partnership as we continue to scale our business throughout key international markets.”

This partnership will be implemented in the coming months as the teams work to integrate the technologies to provide the best offering for venues and consumers.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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