Diageo Australia is excited to welcome Bulleit Bourbon & Cola back into its portfolio. Bulleit Bourbon & Cola is an authentic Kentucky American whiskey premix made from one the fastest-growing Small Batch bourbons in America.

Using only the best grains, Kentucky’s limestone filtered water and a special strain of yeast, Bulleit Bourbon is matured in new American White Oak barrels. Its high rye content makes it one of the driest bourbons on the market, with its distillation method using only the heart of the spirit that comes off the stills to deliver a full-bodied and spicy taste with a long, smooth finish.

As consumers continue to seek out more premium drinking experiences , Bulleit Bourbon & Cola has also undergone a packaging refresh to better illustrate its premium credentials. The new look is clean and modern, with the Bulleit spirit bottle featuring prominently. Additionally, the brand’s trademark colours of orange and black make it easily identifiable on-shelf.

With strong value growth of 8.1% and 30.8% being experienced in the bourbon premix category for both four and 10 packs respectively  , Bulleit Bourbon & Cola is now available in the following formats: 4x375ml (4.6%ABV), 10x375ml (4.6%ABV) and 4x375ml (6.5%). To help maximise this unique opportunity, retailers will be supported with a complete point-of-sale suite, including coolroom unit header cards, wobblers, fridge strips, double sided header cards and electrostats.

“Bulleit’s long-standing history and commitment to quality is what makes it one of the finest American whiskeys on the market. As consumers continue their search for quality drinks, we felt it was time to bring the packaging of this exceptional premix in line with its premium standing. Bulleit Bourbon & Cola is a true reflection of the brand’s dedication to providing a premium, small batch bourbon experience in a convenient format,” says Nikki Burke, Marketing Manager – Whisky, Diageo Australia.

Contact your Diageo Business Development Manager for more details.

For sales enquiries please contact 1800 066 931

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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