By Ian Neubauer

Draft guidelines released by the NSW Office of Liquor, Gaming and Racing could radically change the way liquor is promoted in clubs and pubs across the state.

These include the restriction or prohibition of shots, yard glasses and jugs of mixed spirits, happy hours that last for more than two hours and extend past 9:00pm, viral marketing promotions, two for the price of one offers, cocktails named after sexual acts, promotional cards as well as challenges, lotteries and games of skill or chance that involve the consumption of alcohol.

The draft guidelines were designed to reduce harm associated with the misuse and abuse of liquor and encourage responsible attitudes and practices in regard to the promotion, sale and supply of liquor in the state.

They coincide with the July 1 introduction of the NSW Liquor Act 2007, which empowers the Director of Liquor and Gaming to issue guidelines that indicate the kinds of activities and promotions he or she would prohibit or restrict.

Licensees who fail to abide by the new guidelines — once and if they come into effect — will be prosecuted and fined up to $5500.

The guidelines are now open for public consultation. Organisations and individuals interested in making a submission may do so by contacting Robert Hanns on 02 9995 0776. Submissions close on August 31.

To see the complete draft guideline on liquor promotions for NSW, click here.

To comment on this story, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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