By Andy Young
McLaren Vale winery, Shottesbrooke Vineyards, is expanding its east coast footprint after signing a distribution partnership with The Wine Company (TWC).
A second-generation wine business, Shottesbrooke boasts an extensive portfolio of wines produced from McLaren Vale and the Adelaide Hills. The company also owns a state-of-the-art winery complex which has recently undergone a major transformation.
Speaking of the new partnership, Shottesbrooke General Manager and Winemaker, Hamish Maguire, said that the company had been seeking a strong distribution partner on the east coast for some time, and had approached TWC with this goal in mind.
“After many years of building our portfolio, we are very excited that our brand is now being represented by such an experienced and professional sales force with an outstanding track-record on the east coast of Australia,” Maguire said.
“TWC will play a crucial role in showcasing our brand within Australia’s largest wine market. We see this as a unique opportunity to partner with a likeminded business, and expand our brand presence in the domestic arena.”
“Our extensive portfolio delivers a great value proposition for customers. It accommodates all margin and quality expectations across several price positions, from entry level, easy drinking wines, through to our super premium Reserve Series.”
“We will be working closely with TWC to ensure a strong, mutually beneficial partnership, providing value to their customers, whilst growing our brand domestically through their well-established distribution network.”
Peter Yeoman, General Manager of TWC, was also very happy with the new partnership, which will commence on Monday, 2 March.
“The McLaren Vale and Adelaide Hills regions are producing some of the best wines in Australia, and the introduction of this well-known boutique brand supports, and enhances, what is now a market leading portfolio. TWC welcomes Shottesbrooke on board and we look forward to working with the brand whilst maintaining the reputable position they already hold within the marketplace,” Yeoman said.