By Sacha Delfosse

As part of its 25th anniversary celebrations, Asahi Super Dry is rolling out an extensive media campaign as well as conducting some exciting on-premise promotions.

This week marks the beginning of the brand's 'Smooth as Silver' marketing campaign that will be featured on large format billboards, metrolite panels and in print media across the country. The campaign is centred on the 'easy-to-drink' aspects of Asahi Super Dry and its renowned 'crispness'.

In addition, the brand will be launching an Asahi Super Dry national promotion in November, which includes a handful of Philippe Starck hi-tech products as prizes. The competition will be run through selected restaurants and bars across the country that have Asahi Super Dry on tap.

"We are extremely excited with the new positioning of Asahi Super Dry, and these highly premium prizes coming into the Australian market will excite Asahi consumers in our partnered venues," said Asahi Premium Beverages general manager, Andrew Amarant.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Leave a comment

Your email address will not be published. Required fields are marked *