Campari Australia has announced that Managing Director, Simon Durrant, will be leaving the business, with his last day with the company to be 10 July, 2024.

Campari said that Durrant has decided that it is time for a refresh for the Australian business, and that because Durrant needs to stay in Australia for family reasons, it has not been possible to find him a suitable role within the Group.

Durrant has been at the helm of Campari Australia for six years, joining the business in July 2018 and has steered the coming through a period of rapid growth and expansion, as well as the challenges of the global pandemic.

In a statement, Campari said Durrant “has helped to grow the business to become a key player in the Australian market, while continuing to focus on positive cultural development.

“He has also led the office move to North Sydney; achieved consecutive Great Place to Work recognition, steered the company through COVID, and fostered a strong focus on DE&I.

“Under his leadership, there has also been a focus to drive a significant expansion of the portfolio beyond Wild Turkey, with Aperol’s successful association with the Australian Open and the rapid growth of Espolon Tequila and the launch of an RTD being some of the many key highlights of his tenure”.

Campari Asia Pacific CEO, Matthijs Kramer, said: “Simon has made a significant impact to the Campari Australian and APAC business and his calm, level-headed, approach will be missed. We wish him well for the future and he’ll always be welcome back at a Campari Bar for an Aperol Spritz or Negroni.”

Campari’s statement also announced that Jacopo Borsa, Managing Director, Mexico and Central America will be appointed as Managing Director, Australia.

The statement said: “Jacopo started his Campari career in the marketing department within the Italian Market almost 20 years ago and has subsequently worked across a wide variety of countries and territories in the Group, including Spain, Jamaica, and Mexico.

“With his strong experience in RTD (the main business in Mexico through SKYY RTD), Aperitifs as well as the On-Trade channel, Jacopo is well positioned to continue the strong growth trajectory of Campari Australia. Jacopo will be relocating to Sydney and will be working with the team on a successful transition.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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