By Annette Shailer
Liquor retailer Sip’n Save has unveiled a new marketing campaign that draws on Hollywood schlock horror classics to capture the attention of television audiences.
Three terrifying scenarios are played out in overdramatised fashion, including the horror of an empty fridge, an unquenchable thirst and buying the wrong beer.
Liquor Marketing Group general manager, Mike Shelley, said the ads will thrill and delight horror movie aficionados.
“The liquor industry has seen nothing like it before — these ads will change liquor marketing in Australia forever,” he said.
“The ads are fun to watch, hugely entertaining yet at the same time capture our brand and points of difference in a way that will resonate with our key target markets.
“Sip’n Save, part of Australia’s largest group of independent liquor outlet owners Liquor Marketing Group, has long been recognised for its clever and innovative marketing but even for us, this is something special,” he said.