By Amy Looker, editor National Liquor News

SipnSave chairman Peter Brien (pictured) has retired from his role after nearly two decades heading up the South Australian independent retailer.

Brien took on the position of SipnSave chairman in 1996 and was instrumental in creating the joint venture between SipnSave and Liquor Marketing Group (LMG) in 2005. 

“I had an enormous sense of pride in my leadership role at SipnSave and promoting the brand’s influence as South Australia’s largest independent liquor retailer at both a local and national level,” Brien said.

“It’s time for me to step down and watch the next generation of hoteliers and liquor store leaders drive this industry further forward.”

SipnSave general manager Mike Shelley said Brien did an excellent job of steering SipnSave and LMG (SA) over the years.

“Peter is to be congratulated for his outstanding service and is credited as the driving force behind SipnSave becoming a nationally recognised brand,” said Shelley. 

Tony Hurley from the Arkaba Hotel was elected to replace Brien as SipnSave’s chairman, while Scott Matthews of Feathers Hotel was appointed as vice chairman. 

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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