By Andy Young

Skyy Vodka is showing its support for marriage equality in Australia with a range of events and promotions aimed at helping Australians say #CheerstoEquality.

The campaign will include comedian and TV personality Joel Creasey and will also feature smart-tech glassware that will bring a whole new meaning to saying Cheers to Equality.

The moment the two smart glasses clink together, a photo is automatically taken of the holders saying #CheerstoEquality and a digital signature petitioning support for marriage equality is sent through Twitter using #auspol – with the aim to drive positive change, get the attention of political decision-makers and turn a moment into a movement.  

SKYY Vodka’s Marketing Director, Nicole Stanners, says she hopes #CheerstoEquality will bring the spirit of San Francisco, where the vodka originated, to Australia when it comes to same-sex marriage.  

“At SKYY Vodka, we celebrate diversity and bringing different perspectives together to make the world a better place. We know there are many people who would like to do more to support marriage equality in Australia and we hope we are not only giving a voice to supporters but also driving change so people can marry the person they love, regardless of gender,” Stanners said.

Creasey added: “People want equal love recognised in Australia and this is their chance to show it. Australia has been in need of a change for a long time, something we can all pitch in to help achieve. #CheerstoEquality gives Australians a simple way of showing their support and help finally make it happen – so I’m thrilled to be on the journey for change.”

The glasses will be launched in Sydney on Wednesday at Flinders Hotel in Darlinghurst where glasses will be available all through March for consumers. Glasses will also be available at Swanson Hotel, Erskineville and The Horse in Surry Hills throughout March.

In addition Skyy has teamed up with just.equal, with all proceeds going towards the organization which aims to to inspire and engage Australians to respect and support the LGBT+ community and their peers.

Throughout March $1 from every Skyy Vodka 700ml and Skyy Fused Premix four-pack sold, plus $1 from all SKYY Vodka ‘Equal Parts’ cocktails sold in selected NSW On Premise venues will also be donated to just.equal.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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