Slipstream Brewing has outlined expansion plans for the year ahead including a $1.5m upgrade to its Brisbane brewpub, a packaging and branding update and the launch of a new core range beer.
Founders Deale and Elisa Stanley-Hunt will integrate the new brewpub into the existing brewery space at Yeerongpilly, enabling visitors to get up close and personal with the inner workings of the brewery and the brewers in action.
“The new brewpub, which has been made possible by our partnership with Mighty Craft, is on schedule to open at the end of February.
“We are proud to be making some of the most sessionable and accessible craft beers available, and we’re excited by the opportunities this new facility provides us to introduce more people to the Slipstream range,” said Deale and Elisa.
With the changes happening at the brewery, the team decided the time was right to update the beer’s packaging and branding.
Keeping the striking elements of the current branding, the red and white Slipstream logo has been given a subtle update, with the colours, typography and illustrations that identify each beer in the core range retained
Tagline ‘Pure Flavour’ has also been added and is now incorporated across all brand touchpoints.
“We wanted to keep the key elements of the current packaging and a similar Slipstream handwriting across the products, and the new branding achieves all of this. Our beers have always been brewed with no tricks, bells or whistles. It’s all about the flavour and we wanted to convey this clearly on the new packaging,” the pair said.
Regatta Lager has also been added to the core range, a Helles-style lager of which Deale and Elisa said: “We’re excited to add this refreshing pale lager to our core range. With its crisp and easy drinking flavour, it’s a perfect addition to our family and is set to become one of our most popular beers this summer.”
The Regatta Lager is available now and the new brewpub in Yeerongpilly is scheduled to open in February.