Smirnoff has announced the arrival in Australia of two new flavours, Smirnoff Honey and Smirnoff Coconut.

Now available nationwide, both flavours will be rolled out in three formats: full strength bottled spirit (ABV 37.5%), ready-to-drink (ABV 9%) and ready-to-serve (ABV 5%). 

The flavours are designed to appeal to a target audience of 18-22 year olds and will be the first in a pipeline of rotating flavours for Smirnoff Australia.

Diageo Australia marketing manager – Vodka, Adam Ballesty said: “As the leading vodka brand, Smirnoff is committed to growing the total vodka category in Australia and is excited to revamp the flavoured vodka space with these two new variants."

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

Join the Conversation

1 Comment

Leave a comment

Your email address will not be published. Required fields are marked *