Smirnoff has announced the arrival in Australia of two new flavours, Smirnoff Honey and Smirnoff Coconut.
Now available nationwide, both flavours will be rolled out in three formats: full strength bottled spirit (ABV 37.5%), ready-to-drink (ABV 9%) and ready-to-serve (ABV 5%).
The flavours are designed to appeal to a target audience of 18-22 year olds and will be the first in a pipeline of rotating flavours for Smirnoff Australia.
Diageo Australia marketing manager – Vodka, Adam Ballesty said: “As the leading vodka brand, Smirnoff is committed to growing the total vodka category in Australia and is excited to revamp the flavoured vodka space with these two new variants."
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