By Amy Looker, editor National Liquor News
Smirnoff has shaken up the flavoured pre-mixed vodka category ahead of summer with the launch of Smirnoff Frozen Pouches.
The new range uses the classic Smirnoff 21 as a base and includes a range of sorbet-inspired flavours including lemon, raspberry, apple and mango.
“The new range is sure to provide a quick, easy and delicious way to enjoy frozen drinks this summer,” said Smirnoff marketing manager, Andrew Oughton. [continues below]
“Simply pop them in the freezer for eight hours and then squeeze the drink into a glass when you’re ready to serve. The delicious range of flavours means there’s sure to be a Smirnoff Frozen Pouch to suit all tastes and occasions during the warmer summer months. The new range challenges traditional pack formats and flavours in the pre-mix category. It will suit consumers who continue to seek new flavours in a convenient serve and is set to drive incremental sales for the vodka category.”
The Smirnoff Frozen Pouches range comes in 250ml pouch serves, with an ABV of 4.7 per cent or 0.9 standard drinks.
The pouches, which are available now, should be located in the non-refrigerated aisles of bottleshops, and retail for a recommended price of $6 each or 3 for $15.