Smirnoff Ice Double Black has kicked off an official partnership with major music platform Spotify as part of Smirnoff’s strategy to continue its association with Aussie and international music culture.
Launched at Splendour in the Grass 2015, this music-led on-pack promo is a collaboration of sought-after youth brands and everyone’s favourite festival RTD: Smirnoff Ice Double Black.
The promotion will run over the Australian Summer and utilise Spotify’s API to create a customised music experience for consumers, while giving away over $2M in music related prizes. 1 in 5 wins! Prizes include: a trip for 4 to the largest US dance festival ‘Electric Daisy Carnival’ in Vegas, worth $20K; portable speakers; Skullcandy headphones; Boohoo vouchers; portable mobile phone chargers; Rolling Stones magazines; and 6 month Spotify premium membership subscriptions. Plus, every entry gets a free Spotify playlist!
Please contact your Diageo representative to get involved in this exciting new promotion.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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