Yellow Tail has joined forces with Australian singer and TV personality Sophie Monk on its latest campaign, Easy to Love. Coming on board as the brand’s first Australian ambassador, Yellow Tail believes that Monk shares the brands life-loving spirit and optimistic, down to earth nature.

Monk, who will hero the new matchmaking campaign helping Australians to discover their perfect wine match, commented on the opportunity to collaborate with Yellow Tail.

“I’ve been sipping on Yellow Tail Chardonnay and celebrating with Yellow Tail Bubbles for as long as I can remember. As a loyal fan already, I was genuinely thrilled to be invited to officially partner with Yellow Tail, an Aussie brand that epitomises everything I love about life, love and wine.

“What I admire most about Yellow Tail is that like me, it’s a brand that doesn’t take itself too seriously. Wine has always been about sharing a few laughs with friends or making special moments with family – it doesn’t need to be stuffy and complicated, just really delicious.”

Playing the leading role in the Easy to Love campaign, Monk features in Yellow Tail’s tongue-in-cheek matchmaking game show as both the host and the five contestants, each embodying a different wine varietal as Monk searches for her perfect wine match.

Anna Czarnocka, Yellow Tail Global Brand Manager, spoke about the new partnership.

“There is no one who better personifies an iconic Australian brand like Yellow Tail than Sophie Monk. Her spontaneity, down to earth charm, and love of simply delicious wine is truly a great match for our brand.

“For more than 22 years, Yellow Tail has been creating great tasting wine that consistently over delivers on quality and value, and can be enjoyed on any occasion. Yellow Tail is an ideal pairing for anyone looking for a quality delicious wine.”

Launching on Sunday 8 October, the new campaign amplifies the message that Yellow Tail wines are easy to love. As well as supporting the campaign, which will be activated across a variety of platforms including broadcaster video on demand, Monk will also be the face of a Yellow Tail product launch ahead of the key selling period.

“It’s an absolute pleasure to be part of the agency village to bring to life the Yellow Tail x Sophie Monk campaign,” said Kate Bradley, Managing Director at Dialogue PR. “We are excited to execute a national PR campaign that includes an exclusive media and influencer event with Sophie to drive awareness and trial of the Yellow Tail range of delicious wines.

“The synergies between the Yellow Tail brand and Sophie’s all-Australian personality have allowed us to create compelling and engaging stories that reinforce the quality cues of Yellow Tail and encourage consumers to discover the wine range for themselves.”

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