By Amy Looker
Smirnoff fans will be wired for sound this April, when Diageo Australia launches its Smirnoff Speakers gift-with-purchase promotion.
One thousand of Smirnoff’s top independent retailers will be selected to offer consumers a set of portable speakers valued at $20 each when they purchase any two Smirnoff Ice Double Black, Smirnoff Ice Red or the newly released Smirnoff Mule RTD six-packs.
“As we near the end of Smirnoff’s Festival season, the Smirnoff portable speakers promotion aims to continue the momentum around sales of Smirnoff RTDs for our customers,” said Smirnoff’s marketing manager, Mary Perebzak.
“Consumers can enjoy Smirnoff RTDs while listening to their favorite bands at home. The gift-with-purchase will aim to reinvigorate the light RTD category and drive incremental sales of Smirnoff RTDs, a high margin category. It will encourage store loyalty among our customer’s shoppers and increase foot traffic in-store.”
Retailers selected to participate in the program will receive 50 sets of speakers to give away. The promotion will supported in-store by a comprehensive point of sale suite including posters, adjuncts and electrostats.