SouthTrade International has launched the very first Southern Comfort cocktail competition in Australia to find a bartender with a knack for cocktail creation and tale telling.
The Southern Comfort Travelling Tales Cocktail Competition invites bartenders from around the country to submit a unique Southern Comfort-based cocktail inspired by a personal story to be in the running to win the trip of a lifetime to New Orleans – the birthplace of Southern Comfort.
The ten best online entries in SA, WA, VIC, NSW, QLD will be selected to compete in the State Finals and the two best finalists from each state will then go head-to-head at the National Final. ​ There they will present their cocktail to a panel of industry experts at the brand new venue NOLA in Sydney on June 13.
The winner will receive an all-expenses paid trip to New Orleans, experience a cocktail walking tour of the city, tickets to the esteemed ‘Tales of the Cocktail’, and a guest bartending spot at one of the city’s most popular bars.
Southern Comfort Senior Brand Manager James Johnstone is looking forward to the interesting cocktails that will come out of this nationwide search.
“We’re taking the inaugural Travelling Tales Cocktail Competition back to Southern Comfort’s roots by welcoming bartenders to the never-ending party of the deep South. Southern Comfort is a unique spirit with a palette of flavours that is perfect for every occasion. We hope that this competition will highlight its versatility and encourage mixologists to tell their intriguing tale through their original cocktail recipes,” he said.
Visit ​southerncomfort.com/southerntalescompau​ to enter now and follow #SouthernTales for updates.
State Finals:
South Australia
Tuesday 9 May 2017
NOLA
Perth
Wednesday 10 May 2017
Late Night Valentine
Victoria
Monday 15 May 2017
Freddie Wimpoles
New South Wales
Tuesday 16 May 2017
The Swinging Cat
Queensland
Wednesday 17 May 2017
Seymour’s Cocktails and Oysters
National Final:
Tuesday 13 June 2017
NOLA Smokehouse & Bar