By Andrew Starke

Southtrade International has appointed Tony Lau to the position of senior brand manager as it focuses on building robust brands for the long-term.

Lau resigned his position as national customer marketing manager at Coca-Cola Amatil to take up the post at Southtrade.

Prior to that he was manager, client service at Nielsen Australia and before that he had a long relationship with Moet Hennessy in Australia, Hong Kong and Taiwan as a brand manager and brand ambassador.


Southtrade International directors Dave Higgins (left) and Tony Stubley (right) with new recruit Tony Lau

“We have a premium portfolio which requires a very high standard of brand management, and the implementation of strategies that ensure the long-tem health of the brands, as well as the best service to our customers,” said Southtrade director, Tony Stubley.

“Tony comes to us with a wealth of experience in brand management and a proven track record in business development. He is clearly an insightful strategist but also very good in the field. I have no doubt that he will raise the professionalism of our service even higher.”

Lau will be responsible for several brands including Patron Tequila, Green Fairy Absinth, Alize and Pusser’s Rum.

“I have been watching Southtrade’s growth over recent years and been particularly interested in the portfolio they have developed,” said Lau.

“All Southtrade’s brands offer very strong propositions to their consumers. I see my role as making sure that we can connect each of them with the right consumers through the most appropriate channels by working as closely as possible with the sales teams.”

Lau takes up his new position on September 27.


The Shout Team

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