By Amy Looker, editor National Liquor News
SouthTrade International has released a stylish cocktail recipe book that showcases a range of drinks featuring Patrón Tequila.
Simply Perfect Cocktails contains 25 cocktail recipes created by SouthTrade’s national training manager and leading bartender, Gee David, including the El Diablo with Patrón Tequila, Spiced Agave Old Fashioned, Patrón XO Cafe Espresso Martini, El Gringo and Manzana Roja.
David said the book has been carefully put together to help consumers confidently create quality cocktails at home.
“Simply Perfect Cocktails is full of beautiful photography and easy to follow recipes, turning you into your very own cocktail mixologist,” he said.
“Simply Perfect Cocktails focuses on the process of finding the ideal blend of ingredients to make a great cocktail inspired by Patrón Tequila, with ‘Simply Perfect Tips’ highlighting ideal events and occasions to enjoy each incredible cocktail.”
Many of the recipes also include a QR code, which readers can scan to view demonstrations of the range of Simply Perfect Cocktails on their mobile device or tablet, or alternatively watch online on a specially created YouTube channel.
Simply Perfect Cocktails is available as a gift-with-purchase promotion for retailers when consumers buy a bottle from the Patrón Tequila range