Spirits & Cocktails Australia has announced the appointment of drinks industry journalist, copywriter and PR advisor James Atkinson as its new Media & Communications Manager.

Atkinson, a former Editor of The Shout and other industry titles, has confirmed he will keep producing his Drinks Adventures podcast, and has been welcomed to the team by

Spirits & Cocktails Australia Chief Executive Greg Holland.

“James’ knowledge, talent and experience in the drinks industry will be a valuable asset to our small but mighty team,” Holland said.

“He’s already hit the ground running with a flurry of media activity on the next excise hike, which will hit an unfathomable $100 per litre of alcohol on 1 August.

“I look forward to James continuing to work with Members and distillers across Australia to enhance our advocacy and industry profile.”

Atkinson added: “I am hugely excited to join Spirits & Cocktails and begin the next phase of my career in the industry that I love.

“I am already impressed with the professionalism and passion of my colleagues in Spirits & Cocktails and the Australian Distillers Association.

“I have particularly relished the opportunity to contribute to their campaign for spirits excise reform, as it is abundantly clear that Australian spirits are on the precipice of being a global export powerhouse if we can get the policy settings right.

“For those who have been asking me what this means for the Drinks Adventures podcast, I am delighted to confirm that it will keep going with Spirits & Cocktails’ blessing, which is a brilliant outcome for all concerned.”

Following Atkinson’s appointment, Nicole Lestal will move into the role of Communications & Program Director.

Spirits & Cocktails Australia represents major spirits manufacturers operating in Australia, with 12 members. Its vision is to promote a safe and vibrant spirits sector, which reflects Australia’s mature drinking culture and creates opportunities for sustainable growth and economic development.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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