Spirits Platform has launched a new website which contains a number of features designed to bring the distributor’s premium brands and liqueurs closer to the trade.

The ‘mobile-first’ website has been optimised for mobile devices, reflecting the trade’s viewing habits and has been designed to showcase each premium brand, with stories, events and cocktail recipes available as well.

Each brand page provides history, production, and brand information along with detailed tasting notes.

Spirits Platform CEO Ian Atherton said: “This redesign is an important part of our vision to create an environment where premium brands are given the focus and brand-building support required to succeed.

“This is about empowering our industry partners to maximise the advantages of the premium brands we offer.”

A prominent feature of the new site is Spirits Academy, a program that supports and educates bartenders and retailers about the history, production and flavours of spirits and liqueurs, with a wide range of courses on offer.

“Our website was built with our customer in mind, providing a hub of resources, a place where they can get information, education and inspiration easily”, said Kathy Bouzios, Spirit Platform’s Digital Marketing Manager.

Bartender’s Corner offers in-depth articles on trending industry topics, including sustainability, premiumisation and behind-the-scenes interviews with Master Distillers.

The extensive list of recipes can be filtered to find specific cocktails or recipes based on different type of spirits or liqueurs and there is also a National Drinks Calendar for easy access to upcoming drink days.

Visit the new Spirits Platform website at https://spiritsplatform.com.au/

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Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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