Spirits Platform has launched a new website filled with exciting features aimed primarily at providing educational content for industry users as well as brand-related content for both trade and consumers.
The fully responsive new website features a modern design and seamless usability through its pinned-top navigation, search feature, category and drop-down menus with beautiful supporting imagery making browsing through brands and products so easy.

The website focuses on providing information around the vast portfolio of premium spirits. The Bartender’s Corner is packed with blog articles, in-depth interviews and trends occurring across the spirits world and there’s no shortage of engaging content.
Upcoming news, events, launches and promotions are featured in What’s On and the News section provides more on latest brand news, promotions as well as new product releases across the premium portfolio.
Recipes and Videos sections are bursting with “how to make” cocktails so you can view or reference dozens of cocktail recipes at your finger-tips all in one place! Social media integration is featured throughout the site so you can easily share directly from a blog, recipe or video!

To keep updated with the latest from Spirits Platform, visitors can subscribe to ensure they don’t miss the latest news, promotions, masterclasses or events.
“We will constantly evolve the website and digital channels as well as look at new ways to improve the user journey so that we can be a useful and meaningful online resource destination to our customers and consumers” says Ian Atherton, CEO.

As part of the integrated digital strategy, Sprits Platform launched SIMPLY COCKTAILS Facebook Page which is the consumer communication side of the portfolio. The Page features 30 – 60 sec videos on cocktail recipes from a selection of the portfolio so you’re able to see dozens of cocktails come to life – from the classics to the contemporary.
“We wanted to bring our brands’ key drinks to life and engage directly with consumers so that we’re top of mind when considering their next purchase or ordering a cocktail at the bar.” says Ian Atherton.

Lastly, to celebrate the launch of their new website, Spirits Platform are giving away a $2500 Flight Centre Voucher and an exclusive Distillery Tour of your choice from 1 of 3 distilleries to one lucky winner. Choose from 3 great distilleries – The Macallan (Scotland), Remy Martin (France) or Mount Gay (Barbados).
For a chance to win, subscribe to stay up-to-date with their latest news, by 31st August 2017 . NSW Permit No. LTPS/17/15954. Click below to enter and for full Terms & Conditions. www.spiritsplatform.com.au/trade-entry-form

For more information, visit:

Website: http://www.spiritsplatform.com.au
Facebook: https://www.facebook.com/spiritsplatform
LinkedIn: https://www.linkedin.com/company/spirits-platform
Instagram: https://www.instagram.com/spirits_platform/

Facebook: https://www.facebook.com/simplycocktailsAU/

For further information or images please contact Kathy Bouzios

About Spirits Platform
Established in 2015, Spirits Platform is an effective route to market for premium spirits producers who wish to maintain their independence, and is focussed on growing and bringing to life its portfolio of premium spirits in the Australian market. Its experienced and dedicated team deliver fully-integrated, multi-channel programs to support brands including Cointreau, Licor 43, Tia Maria, Rémy Martin, Louis XIII, Bruichladdich, The Botanist, The Macallan, Disaronno, Mount Gay Rum, Villa Massa, Highland Park, Metaxa, Sierra Tequila, Mozart, Fiorente, The Irishman, Finsbury, Cana Rio, St Remy, Passoã, Chartreuse, Opal Nera, Gin Mare, Famous Grouse, Cutty Sark and Writers Tears.

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