By Sacha Delfosse – editor bars&clubs

Monkey Shoulder has launched a new tongue-in-cheek online advertisement for the brand’s extendable bar spoons.

The hilarious advertisement, labelled iSpoon, features a stellar cast of UK based bartenders, including Alastair Burgess, Luca Missaglia, James Anderson, Coco Prochorowski, Roman Foltan, Andrea Montague, Stuart Hudson and Mido Ahmed Yahi.

Former Victoria Room bar manager, Lee Potter Cavanagh, who is now based in the UK, makes a ‘mystical’ appearance, with The Keystone Group’s Jason Williams also making a cameo and injecting a bit of Australian humour into the video.

“Monkey Shoulder is a small brand but we are growing quickly. Our success is thanks to the strong support we receive from the trade and so we wanted to do something fun for our supporters,” said Monkey Shoulder’s global brand ambassador, Dean Callan.

“The whole idea behind the iSpoon was to put a smile on people’s faces. No matter which way you look at it, the iSpoon is a telescopic bar spoon, so it was always going to be fun. If that's not reason enough to share it, I don't know what is?”

Click 'play' to watch the iSpoon video now:

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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