Squealing Pig is launching nine new labels for this year’s Sydney Gay and Lesbian Mardi Gras, as part of its official wine partnership with the event.

The nine limited-edition labels represent nine LGBTQIA+ communities, with each one featuring a rhyme adapted from the one traditionally found on every Squealing Pig bottle and tailored to a particular community.

“We’re offering people choice. To pick their favourite Squealing Pig wine – whether it be rosé, pinot noir, prosecco, sauvignon blanc or pinot gris – and choice of the LGBTQIA+ community that they would like to cheers with pride at Mardi Gras,” said Fernanda Lopes, Squealing Pig Senior Brand Manager.

“From celebrating the diversity of people that a pan-sexual person is free to love, to someone who found their true self through transitioning, Squealing Pig Pride Labels are a toast to the many colourful spectrums of love, sexual orientation and gender identity that live among us.

The labels are being provided with every bottle of Squealing Pig sold at select Mardi Gras supporting venues in Sydney throughout the festival, including the Dunkirk Hotel Pyrmont, Mascot Liquor and Potts Point Food and Liquor.

“It’s the diversity of the people behind Squealing Pig wines that makes us really tick. We are proud supporters of the LGBTQIA+ community and celebrate all that is possible today. Through our new Pride Labels, we call on everybody to embrace who they are and fly with pride,” said Lopes.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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