Australian wine label St Hubert’s The Stag has announced a new partnership with environmental restoration company, AirSeed.

AirSeed aims to help preserve biodiversity, protect ecosystems and tackle climate change head on through its combination of drone technology, artificial and data driven intelligence, and proprietary seed pod bio-technology. Over the next 12 months of the partnership, St Hubert’s The Stag has committed to planting seed pods for 100,000 trees using this technology, across areas of Australia that have been impacted by recent extreme weather and climate change.

Ben Culligan, Marketing and Category Director for St Hubert’s The Stag’s parent company, Treasury Premium Brands, described the importance of the partnership.

“With our roots quite literally embedded in agriculture, it’s crucial as an industry we do what we can when it comes to preserving the Australian landscape. St Hubert’s The Stag has long had a focus on the wilderness, so the opportunity to partner with a company such as AirSeed was a natural fit. Together, we’re committed to helping rewild some of Australia’s most fragile ecosystems and we’re incredibly proud to help champion AirSeed’s vital work,” he said.

“This partnership allows for genuine and impactful engagement – consumers can be brought on the journey, knowing St Hubert’s The Stag is making a tangible contribution to rewilding in Australia. Additionally, the initiative makes a great talking point at social gatherings, or a truly meaningful gift.”

Andrew Walker, AirSeed CEO and Co-founder, said the company is proud to be partnering with St Hubert’s The Stag.

He said the wine label has “a genuine interest and investment in driving sustainability and they will now have a significant impact on important rewilding projects across Australia. Their team’s intention to not only restore land at scale but engage their grower networks and customers in meaningful ways, creates an opportunity to bring attention to the vital work required to preserve our natural world.”

Consumers will be able to learn more about the partnership via a QR code located on each bottle, with the opportunity to choose from AirSeed’s network of current projects to select what Australian location they would like to support.

In addition to this partnership, St Hubert’s The Stag is taking other important sustainability steps, aiming to reduce its impact on the environment and cultivate a brighter future. For example, from March 2023, the brand will move towards new packaging that includes a lighter weight bottle, recycled paper labels and soy-based inks.

Such actions by St Hubert’s The Stag support Treasury Wine Estates’ ambitious sustainability targets and focus areas around building a resilient business, fostering healthy and inclusive communities and producing sustainable wine. This is detailed further in TWE’s recently released 2022 sustainability report.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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