By James Atkinson
A new TVC is now airing nationally to celebrate Stella Artois’ Christmas origins, while the brand has also released a limited edition 750ml bottle as a gift-with-purchase.
Reflected by the Latin ‘Stella’, meaning star, Stella was first launched as a festive beer. The new TVC, “Originally Brewed to Celebrate Christmas”, is supported by a series of online short films revealing that key props featured in the TV commercial are real-life gifts given to lucky recipients in Argentina, the United Kingdom and the United States.
The limited edition 750ml bottle is available as a complimentary gift with the purchase of a case of 24 bottles of Stella Artois ($48 RRP).
Also available is a Christmas gift pack of four 330ml bottles of Stella Artois with an accompanying pair of chalices (RRP $20). Both gift packs and the 750ml bottle will be available to purchase exclusively from Coles Liquorland nationwide from this week.
The brand has also launched La Société, a members’ only site offering exclusive events and money can’t buy experiences.