By Stefanie Collins, editor bars&clubs

In April of last year Stolen Rum invited members of the public to steal one of 150 couches that had been stashed in Miami, Sydney and Dunedin – now they want to know where they are.

The Stolen Sofas Project took place on the same day across the globe, with every single couch “stolen” within seven minutes. No strings were attached to the giveaway, it was simply first come, first served. 

According to Samm Creasey, Marketing Manager – Australia and NZ, keen punters turned up hours early to secure a spot in line and waited for the doors to open. 

“Once through the doors and with a sofas safely in their hands, the method of transport to get it home varied from skateboard to hatch back to hands and feet,” he says. “It provided us some pretty unique imagery for the campaign.”

Creasy says that the company are now looking back on their campaign one year on to see if they have “gone to good homes”. 

“Were they loved and cared for? Did they have food in-between their cushions and a roof over their heads?”

In return, the company is offering rewards to find out where their couches have got to. Consumers who submit images on Facebook or upload to Instagram with the hashtag #thisisstolen – even if they don’t own the couch themselves – will be in the running to win a Stolen surfboard, one of two Dead X Stolen jackets, as well as some Stolen lubrication. Entries close 27 May 2015, and is for over 18s only.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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