By Andy Young
Craft brewers Stone and Wood have announced some “tweaks” to its popular lager, including a new name and new packaging.
The Stone & Wood lager is being rebranded as Green Coast, a name the brewers says, “reinforces the refreshing nature of our home shores”.
Green Coast is the brewer’s second biggest selling beer and it saw growth of 80 per cent on last year, making it close to a half-a-million litre product.
As well as the name change Stone & Wood is also changing the lager’s packaging, putting it into a brown bottle. In addition the bottled beer will now also be unfiltered to match it to the format on tap.
In a statement about the changes Stone & Wood said: “The delicate and finely balanced flavours of Green Coast have always been admired by true flavour junkies over the years. The people who genuinely understand the nuances involved in bringing disparate flavours like bitter and sweet together in harmony.
“It's been the quiet achiever in our range of beers because Pacific Ale has got all the attention (and tanks).
“It's not easy making lager and our brewing team have always taken great pride in continually making minute tweaks to the structure of Green Coast in keeping with that ongoing journey towards brewing nirvana.”
Green Coast will start replacing Stone & Wood’s existing lager over the next few months in bottleshops and on tap.
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