Stone & Wood has added a new, low-alcohol beer to its core range, with the release of East Point, a refreshing beer “with a zesty tang” at 2.7 per cent ABV.

Even before the pandemic, health and wellbeing was a significant trend in Australia’s drinks landscape, bringing a rise in no and low alcohol products as more and more people, particularly younger, legal age drinkers, think more about what is going into their body.

East Point is lightly-hopped with fruit-forward varieties, which Stone & Wood says reflects its innovative entry into the low-alcohol beer space, while also aligning with the growing wellness segment.

“While several longstanding light macro-lager brands have long dominated the Australian light beer landscape, Stone & Wood has drawn on the popular aspects of craft beer in a way that challenges historical assumptions about the category through its flavour profile and sessionability,” the brewery said of its new beer.

“As for the wellness market, recent data from the IWSR has shown that increasing consumer interest in ‘better-for-you’ products has catalysed the development of no- and low-alcohol beverages, including low-calorie, sugar-free and gluten-free options.

“Stone & Wood has tested this theory in 2020 by brewing low-alc Pilot Batch beers at its Byron Bay Tasting Room and Brisbane brewery, with consistently positive feedback from drinkers.

“East Point aims to cater to consumers looking for a flavourful, low-alc beer option that reflects their health and lifestyle values.”

The beer is slightly hazy in appearance and will be available in four-packs of 375ml cans or cartons of 16 cans at bottle shops and venues Australia-wide.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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