By James Atkinson
Stone & Wood has officially launched its major new brewing facility at Murwillumbah in northern New South Wales.
More than 18 months in the making, the Murwillumbah brewery is now busily pumping out Stone & Wood's hugely popular Pacific Ale, for which the company has been unable to keep up with demand for some time now. [continues below]
On a media tour of the new facility on Friday, co-founders Brad Rogers, Ross Jurisich and Jamie Cook said they are completely confident that the beer being produced at Murwillumbah is of the same high standard of that brewed 40km away at their Byron Bay base.
Jurisich said the first priority is to satisfy the demand of existing customers whose support has been unwavering, despite them not being able to get enough beer. [continues below]
Brad Rogers, Ross Jurisich and Jamie Cook
"We want to reward the loyalty of those guys by giving them as much beer as they want," he said.
"Once they're comfortable that they've got enough, then we'll start looking outside of that."
Jurisich said Stone & Wood will also prioritise customers in its local market. [continues below]
"We're a local brewery and we want to make sure that we maintain that local connection with our backyard. Our backyard really is from Northern Rivers through to South East Queensland," he said.
Production of Stone & Wood's core brews will eventually cease at Byron Bay, which will handle the company's small batch offerings.
Stone & Wood also launched a new beer to mark the occasion.