Strongbow is launching new look packaging and a new flavour, which are both set to hit shelves across Australia later this month.

The new packaging has been designed to give the brand a colourful and clean look, while also making it easier for drinkers to find the flavour they want.

Judd Michel, Drinkworks Managing Director, says: “The new look Strongbow is a contemporary take on an old favourite brand and we’re really excited for it to hit the shelves. The strong colour codes have been dialled up in the new packaging and will make it even easier for cider drinkers to find the flavour that they are looking for, whether that is in the liquor store aisle, or at a bar or restaurant.

“The clear flint bottles mean that our customers can see the beautiful refreshing liquid inside, and we’ve adopted the iconic global Strongbow apple logo, a well-known mark of premium quality.

“It’s the same Strongbow taste Australians know and enjoy, but in a great new bottle and pack.”

The new Rosé Apple cider replaces Blossom Rosé and is a lightly sparkling rosé cider made with a blend of apples and elderberries, which are fermented with wine yeast.

For more information contact your local Drinkworks representative.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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