By Amy Looker
Suntory Australia’s tequila brand, Sierra, is making its first foray into the ready-to-serve arena following the launch of Sierra Margarita.
Mixed according to the original cocktail recipe using Sierra Silver tequila, agave syrup and limes for a balance of sweet and sour flavours, Sierra Margarita can be poured over ice for an instant margarita.
"We wanted the perfect ready-to-serve cocktail, which tastes like a fresh margarita remixed and with the full flavour of the traditional Mexican drink,” said Dr. Tina Ingwersen-Matthiesen, director of Borco Brands Import, the Hamburg-based company that owns Sierra. “Finally a great drink for the home that tastes great."
Sierra Margarita has also attracted attention on the awards circuit, picking up a gold medal at the 2012 Drinks International Pre-mixed Drinks Challenge.
Sierra Margarita has an ABV of 10 percent and is available as a 700ml x six unit case with an RRP of $24.99.
cant go past a fresh margarita but these will be a big hit, they will definitely sell, looking forward to trying this.