By James Atkinson
Suntory Whisky has collaborated with renowned Japanese-Australian designer Akira Isogawa (pictured) to celebrate the 'Art of Giving', unveiling a limited edition gift with purchase scarf traditionally used in Japan to wrap gifts.
The scarf, known in Japan as 'furoshiki', was designed exclusively for the Suntory Whisky Australian range in time for Father’s Day and the Christmas season.
Like origami, furoshiki is considered an integral part of Japanese culture, having recently become fashionable in Japan as an eco-friendly, lasting wrapping for gifts.
The collaboration was launched on Friday at Sydney's Azuma Japanese restaurant, a favourite of the designer, who remembers his father drinking Suntory Whisky when he was growing up in Osaka.
"The partnership between Suntory Whisky and Akira was a natural marriage; one of Australia’s best designers coming together with the leading Japanese whisky. We are aiming to celebrate quality craftsmanship and the importance of honouring those you love with a truly unique item,” said Suntory Australia managing director, Ian Atherton. [continues below]
Suntory's extended range of Yamazaki, Hakushu and Hibiki whiskies became available in Australia earlier this year.
The limited edition scarves will be available in selected specialty retailers around Australia from August 2014 ahead of Father’s Day on Sunday 9 September. The furoshiki will be available to wrap Yamazaki 12 years old, Hakushu 12 years old or Hibiki 17 years old.