Introducing Sidewinder Low Alc Hazy Pale. Enjoy ultimate flavour at only 0.3 standard drinks at anytime, anywhere. Live the freedom of the Sidewinder Life!
Enjoy ultimate flavour at anytime, anywhere, without compromise. Brewed by the award-winning brewers at Brick Lane Brewing, Sidewinder Super Ultra Low Alc Hazy Pale, at only 1.1% ABV, offers a perfect option to those looking for a low-alc drink without any concession on flavour.
Sidewinder Hazy Pale delivers a beautifully fresh golden haze, full body and smooth mouthfeel from the combination of Munich, Crystal and Carapils malts and rolled oats. Fruity esters and juicy tropical notes of peach, apricot, mango and lychee burst through from the audacious use of Citra, Mosiac and Centennial hops. A unique approach in yeast management gives the beer full and refined flavour while keeping the ABV down to 0.3 standard drinks per can.
The super tasty Sidewinder 1.1% Hazy Pale will be heavily supported with an integrated marketing plan to drive awareness, engagement, trial and SALES!
Brick Lane’s most extensive media and influencer sample drop ever will be backed with a three-month ad campaign across trade and consumer publications, social and digital campaigns, online tasting events, instore sampling and landmark events nationwide, including Melbourne Food & Wine Festival (covid restrictions pending).
Super tasty, super juicy. Live the Sidewinder life!
Company contact details
Brick Lane Brewing
41 Imagine Way, Dandenong South VIC 3175