The NSW Government has launched a colourful pilot that will see Sydney take part in the internationally successful Purple Flag Program, which flies the flag for safe and vibrant night-time destinations.
Already a success in London, Stockholm and Auckland, a pilot for the Purple Flag Program was launched last week by Minister for Enterprise, Investment and Trade Alister Henskens, and is now underway in the Sydney CBD, Parramatta, Marrickville and Lakemba.
“The NSW Government’s Purple Flag Program will build on Sydney’s thriving 24-hour economy and provide the community with even more ways to enjoy a safe night out across Greater Sydney,” Henskens said.
“This program will help further position Sydney as a global night-life destination, joining cities like London and Stockholm, to create safe and fun after-dark destinations.
“The accreditation will allow people to easily identify precincts that have met high standards of safety, vibrancy, and diversity of entertainment and activities.”
The program assesses destinations against a set of criteria to achieve a Purple Flag status including public transport access, adequate street lighting and entertainment.
24-Hour Economy Commissioner Michael Rodrigues said Purple Flag will become a recognisable tick of approval for going-out districts.
“We have so many great night-time districts in Sydney and Purple Flag will promote many of the fantastic things they offer,” Rodrigues said.
“The pilot program is a key deliverable from our 24-Hour Economy strategy and will further enhance the revitalisation of Sydney’s nightlife.”
The pilot’s four locations are the YCK (York, Clarence and Kent) precinct in the Sydney CBD; Church Street in Parramatta; Haldon Street in Lakemba and Marrickville and Illawarra Road in Marrickville.
The four locations will be assessed as part of the program, ahead of a wider rollout next year. For more information, visit www.investment.nsw.gov.au/PurpleFlag.