TAB has become the latest company to encourage more Australians to get vaccinated against COVID-19 so venues in New South Wales and Victoria can reopen.
The JAB for your Local campaign focuses on the impact of lockdown on pubs and clubs featuring stories from locals in NSW and Victoria talking about what their local means to them. The campaign will run across press, TV and social and encourage consumers to get the JAB so we can get back to enjoying our local.
Luke Waldren, TAB EGM – Customer, Product and Marketing, said it was important for TAB to show its support for Australia’s venues.
“As a country we’ve endured a really challenging period with multiple lockdowns. We know that Aussies are craving a day at the races, live sport and the opportunity to catch up with friends and family at their local,” he said.
“A big driver behind our purpose is to create opportunities for people to come together through play, we felt that we should use our voice to support the vaccination drive and in turn help Aussies get back to what they love sooner.”
M&C Saatchi Group was behind the campaign and AUNZ Chief creative officer, Cam Blackley, said: “TAB to JAB is more than just a cute name change, it’s a big brand doing its bit to raise further awareness of vaccine importance and accelerate vax uptake so we can get the doors of our locals open again.
“So publicans can make ends meet, staff get paid and we can breathe some life back into one of the great connection points of Australian society. The response has been overwhelmingly positive and I really hope it makes a difference in reaching that magic 80 per cent number more quickly.”
TAB has also launched a social media campaign, #JABForAustralia, asking Australians to donate funds to support local venues and also share why they’re getting vaccinated.