By Andy Young

Tabcorp and the Australian Hotels Association NSW have today announced a five-year wagering partnership.

The deal will see the 1116 AHA NSW member venues nominate Tabcorp as their exclusive wagering partner, and will include a digital commission model. That model provides hotels with a share of commission from bets that are place within the venue via the TAB app and also enables venues to benefit from ongoing commissions from any customers they sign up to a TAB account. 

Tabcorp CEO David Attenborough said: “We are pleased to reach this agreement with the AHA NSW and its member hotels. Having a bet in a pub is an Australian social tradition and this partnership helps us and our venues to deliver the best wagering experience. 

“At the same time, we are making sure pubs benefit no matter how customers choose to bet within the venue.”

The agreement builds on the strong history of co-operation between Tabcorp and the AHA NSW, which has seen venues play an important role in trialling new initiatives such as digital commissions, digital odds display and digital form and was welcomed by AHA CEO John Whelan.

“We’re thrilled to partner with Tabcorp for a further five years. We’re particularly excited with the direction Tabcorp is heading with digital wagering in PubTABs and we’re looking forward to the roll-out of new hotel products and technology over the next five years,” Whelan said

“You can’t beat an afternoon at your local pub with friends having a few bets. It’s a unique Australian tradition. This partnership will allow us to provide punters an even better pub wagering experience.”

The deal is a boost for Tabcorp, after CrownBet recently signed a partnership agreement with ClubsNSW, which has around 1200 member clubs.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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