By Andy Young
Last week TheShout reported that Tabcorp is planning to roll out a program of incentives and commissions, aimed at encouraging venues to sign customers up to TAB’s digital betting apps.
The company has now revealed the details of the program, with a Tabcorp spokesperson telling TheShout that it is a “game-changer for our hotel, club and TAB agency partners”.
TAB’s new digital commissions program is being rolled out across the retail network in the ACT, NSW and Victoria. The spokesperson described it as a “game-changer” because it will give the partners two new revenue streams.
The first of those will come as a share of commission when consumers bet on the TAB app when they are located within the venue. The second revenue stream will come if a customer opens a TAB account in-venue using their device, the venue will then get a share of that customer’s commission for life.
The Tabcorp spokesperson told TheShout: “The program underpins the whole customer experience for retail and digital.
“Retail accounts for more than half of TAB turnover. Having a bet with friends within venues is an Australian tradition and something that’s still important to our customers even though digital continues to be increasingly popular.”
Tabcorp's head of wagering Craig Nugent said: "We've previously had some resistance from our venues in terms of getting people signed up. But the commissions we think removes that angst. So far we are signing up people in venues at 10 times the rate we used to."