Tabcorp has revealed a new single identity for its Gaming Services business at last week’s Australasian Hospitality and Gaming Expo in Brisbane.

The refreshed Gaming Services identity brings together Tabcorp’s MAX, eBET, Tabcorp Gaming Solutions and Tabcorp Field Services businesses under the single MAX brand. Tabcorp Managing Director Gaming Services, Frank Makryllos said the new direction will make it simpler and easier to integrate services and delivery across venues.

“On the surface it’s a small change to an existing logo, but the all-encompassing MAX brand demonstrates our scale and scope,” Makryllos said.

“The new MAX offers a comprehensive suite of products and services for the gaming industry with everything venues need to optimise their business; from performance consulting to technology solutions, through to maintenance and technical service.

“MAX is Australia’s leading gaming services provider and we aim to be the partner of choice for venues, suppliers and stakeholders.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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