By Annette Shailer

Tabcorp’s media division unveiled a new master brand for its television and radio businesses yesterday (June 2).

The brand repositioning will see Sky Racing as the new brand for its TV network, while NSW racing and sports radio station 2KY will now be known as Sky Sports Radio.

Sky Racing chief operating officer, Brendan Parnell, said the brand repositioning aligns the radio station with Tabcorp’s TV network, allowing for the launch of digital radio and new channels including mobile TV.

“Sky Sports Radio and Sky Racing are entering an exciting era and the new brand is the forerunner to further changes in the rapidly evolving world of media technology,” Parnell said.

While racing will be the backbone of Sky Sports Radio, its niche sporting programs will continue to be popular among listeners. The flagship of these programs is the only all-sports breakfast show in NSW, Big Sports Breakfast, hosted by Terry Kennedy and Michael Slater.

To see the new Sky Racing brand, click here.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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