By Andrew Starke

Tooheys Extra Dry (TED) 5 Seeds, Australia’s third largest cider brand, is set to expand into the tap market this spring.

TED 5 Seeds will be available on tap from Monday, October 4 in 600 venues around the country and will also trial leading edge ‘ice crushed’ refrigeration technology in thirty venues over the coming months.

With the cider category booming in Australia, TED 5 Seeds has helped propel category growth in the past 12 months.

According to Nielsen data, TED 5 Seeds sales have accounted for almost half of category growth since launch in August, 2009 (Nielsen, MAT June 2010).

“TED 5 Seeds is already Australia’s number three cider brand and has proven to be an extremely popular and successful addition to the growing Australian cider market,” said Lion Nathan category director, Jon Bradshaw.

“While the tap cider market has doubled in Australia over the past year, we believe the category is yet to fulfil its potential, making up only 10 percent of total cider volume.

Coupled with the national launch of draught cider, TED 5 Seeds will trial leading edge refrigeration technology to serve ice crushed TED 5 Seeds in thirty venues throughout the country.

The refrigeration technology freezes TED 5 Seeds to -2⁰C. When poured, ice crystals float to the top of the glass to form a layer of soft ice.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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