By Andy Young

During his recent visit to Australia, superstar Hollywood director Quentin Tarantino revealed he was a fan of Victoria Bitter, so the team at Carlton and United Breweries decided to give him a special treat.

To acknowledge Tarantino’s love of VB, CUB asked packaging experts Orora to help deliver him a personalised six-pack of the beer.

Orora was able to turn the request around in just a couple of days, enabling CUB to present Tarantino with his very own six-pack.

Scott Tindall, senior brand manager for Victoria Bitter, said “We wanted to do something special for Quentin Tarantino when we heard he was a fan of VB. Orora were able to quickly turn around the concept and produce cans in no time. To have a business partner that can work with us to bring concepts to life is fantastic.”

“Orora strives to be a customer-led provider of innovative packaging solutions, and this partnership with CUB is a great example of our nimble approach,” added Adam Johnson, Business Manager for Orora Beverage.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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